
General Tire
Remote roads, shared adventures. Matt and Nicole are featured as General Tire ambassadors, sharing their travels across southern Africa.
Meet Matt & Nicole at General Tire
Adventure. Precision. And the curiosity
to keep going a little further.
From remote African tracks with Nicole to the detail of precision shooting, Matt shares the places, equipment and experiences that keep him curious. A filmmaker, traveller and competitor, bringing you along for the journey.
Two worlds. Your way in.

Remote travel, wild camping and life on the road with Matt & Nicole.

Precision shooting, hunting films, equipment reviews and competition.
Find the original channels.
Travel areas mark approximate locations, not official boundaries. A journey can appear in more than one area.
Choose a rifle type.
Follow the detail.
Shared optics and accessories appear across rifle types.

I’m a South African filmmaker, traveller and precision shooter. Nicole and I share a love of cinematography and remote travel, and we built our Hilux to take us beyond the main roads.
Our films are a way of bringing you along: the landscapes, the people, the history and the little things that make a place memorable. We love this country and continent, and there’s always more to discover.
That same curiosity runs through my shooting films and my work as a founding member of Element Optics. I enjoy looking closely, learning along the way and sharing what I find.
Thanks for being here. I’m glad you’re part of the journey.
The brands, collaborations and community connected to Matt’s work.

Remote roads, shared adventures. Matt and Nicole are featured as General Tire ambassadors, sharing their travels across southern Africa.
Meet Matt & Nicole at General Tire
A closer look.
Precision is in the details. As a founding member of Element Optics, Matt has contributed to product design, quality control and market research.
Meet Matt at Element Optics
A new journey, a familiar face, a story worth sharing.
Follow the films, catch up on the latest adventures, or say hello through Matt’s public channels.